AI marketing isn’t just a buzzword; it’s a smarter approach to cut through the cacophony of commercials, emails, and social media.
What does AI marketing mean?
AI marketing uses AI to look at data, make judgments automatically, tailor content to each user, and improve campaigns. You could call it a digital brain that figures out what your customers want, when they want it, and the best way to reach them.
AI is changing the way brands interact with people. For example, chatbots who answer customer questions at 2 AM and algorithms that suggest things based on what people have looked at.
How to get the most out of it
Here’s how to use AI marketing to your advantage:
1. Know Who You’re Talking To Better
Find trends in how customers act by using AI-powered analytics solutions like HubSpot or Google Analytics with machine learning. The better you can service, the more you know.
2. Personalize on a large scale
AI can let you change emails, adverts, and even website content for thousands of people at the same time. Tools like Adobe Sensei or Mailchimp’s predictive segmentation can work wonders here.
3. Make tasks that you do over and over again automatic
AI automation systems can help you schedule social media posts, answer frequently asked questions, or start email journeys. This gives you more time to think about the larger picture and come up with fresh strategies.
4. Try, learn, and do it again.
AI solutions can run A/B tests on thousands of different versions of your adverts or landing pages at the same time. Don’t just guess; let the data help you make judgments.
5. Be a person
AI can help your marketing, but it can’t take its place. Use technology to make experiences that are smarter and more relevant, yet keep your brand’s heart and voice human.
Last thought: AI won’t be the future of marketing. It’s here already. Brands that want to win tomorrow need to start learning how to leverage it today.
Need help getting started with AI in your marketing? Send us a message; we’d be happy to help.